Why Do Some Customers Need More Than One Ad Before They Buy?

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2026-09-17 12:50:11 -

A person sees an ad for a service they may need. They click, look around the website, and leave. A week later, they read a customer review. After another few days, they return and book a call. If the business judges only the first visit, it may think the original ad failed. In reality, that ad introduced the service and gave the customer a place to start. Some buying decisions happen quickly....

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