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2026-06-29 08:26:48 -

Moving Beyond the Business Card Approach to Corporate Authorship
Corporate leaders frequently fall into a predictable trap when publishing their professional insights. Many treat their finished manuscript as nothing more than an oversized, heavy business card designed solely to sit on a desk or be handed out freely at networking events. We challenge this highly restrictive view of corporate authorship because it completely destroys the commercial potential...

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2026-01-10 10:37:50 -

Virtual Book Tours are Gaining Momentum
The COVID-19 pandemic ushered in several changes that are here to stay, including virtual interviews. For authors doing tours, the shift is a game-changer, as any book marketing pro will confirm. In the past, there was a demand for in-studio appearances or satellite feeds from local TV stations, and virtual interviews were seen as a compromise. Now, virtual access has leveled the...

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