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2026-09-30 16:50:11 -

Are Outdoor Ads Still Worth It for Local Businesses in Rochester?

Rochester billboards have been part of the city's landscape for many years and every few years a person pronounces them lifeless. Digital marketing took over. Social media ate the world. Nobody looks up anymore and yet drives down I-490 or Route 390 on any given morning and you'll see them: local restaurants or car dealerships or lawyers plus healthcare systems all still paying for space. That...

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