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2026-09-21 14:14:43 -

Why Should a Paid Advertising Strategy Separate Demand Creation From Demand Capture?

Many businesses expect every advertising campaign to produce an immediate sale. They launch an ad, send visitors to a website, and judge success mainly by the number of direct conversions reported by the platform. This approach overlooks an important reality: not every potential customer is ready to purchase when they first see an advertisement. Some people are actively searching for a solution...

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