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2026-10-05 10:43:33 -

SEO vs AEO vs GEO: Understanding Search in the AI Era - Zero Theory

For twenty years, "getting found" meant one thing. Rank on page one of Google and the pipeline followed. That single belief quietly shaped everything downstream: how budgets got signed off, which agencies got hired, and what a "good month" looked like in the report. It is no longer a safe assumption, and the teams still betting on it are losing ground they cannot see on a rankings dashboard....

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