Why Premium Jewelry Brands Are Moving from Etsy to Custom Apps in 2026

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2026-08-17 09:48:56 -

Etsy built its reputation on discovery. But discovery and brand ownership are two very different things — and more premium jewelry sellers are figuring that out the hard way. According to Printify, Etsy's total fees average between 20% and 25% per sale — and that's before any ad spend. For a handcrafted gold necklace selling at ₹18,000, that's ₹3,600–₹4,500 leaving the...

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