The Psychology of Self-Gifting Luxury

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2026-08-03 09:08:35 -

A BriteCo survey of 2,000 adults conducted in late 2025 found that 80% are now more likely to buy fine jewellery for themselves than they were five years ago. And among women specifically, 76% now prefer to self-purchase rather than wait for someone else to gift them a piece they truly want. The framing of diamonds and fine jewellery as something you receive rather than something you choose for...

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