Social media has changed the way I discover products, compare options, and decide whether a brand deserves my attention. A follower may see a product post in the morning, watch a short video later, and visit a website before making a decision. This creates an opportunity for brands to build a clear path from social engagement to a responsible shopping experience.
For vape businesses, however,...
Going viral can look like luck from the outside. One post gets a few views, another suddenly reaches thousands of people, and it can be difficult to understand why. When I create content for the vaping audience, I have found that shareable content usually has less to do with luck and more to do with understanding what makes people stop, react, and share.
The problem is that many posts focus...
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