Saudi Arabia has completed an earthshaking change in the past five years. The Kingdom is now famous for its "museum" of extreme entertainment, big conferences and cultural festivals. Event production in Saudi Arabia today is not simply about logistics, it's something more: it's a vision for an architecture and a technology and a return to culture on such a large scale that no one has ever seen before.

Saudi Vision 2030 has been the major catalyst of this boom. The Kingdom has some billions at stake in its attempt to diversify its economic bases from oil to tourism and entertainment. This has seen Riyadh, Jeddah and the future megacity of NEOM become sort of a ‘gold rush' for event makers, from Las Vegas light designers to stage builders in London.

It's a different ballgame to organize an event in Saudi Arabia as opposed to the West. The numbers are frequently enormous! Experience Riyadh Season, a winter entertainment season held every year. It changed 14 million square meters of desert into a variety of themed zones and spaces and in one season, it decorated with a giant floating globe and even a Broadway copy. Event producers here are charged with creating temporary cities in addition to stages.

Both the preparation work and the actual work load are very demanding to undertake. In summer, there is need for strict indoor cooling in the climate and scheduling during the night. In addition, producers have to be mindful of local customs and rules and incorporate “family friendly” zoning and prayer break time into run-of-shows. But the government administration has simplified the procedures and customs clearance processes of the LED needs, drones and laser systems, so it's never been easier to bring the most recent LED walls, drones and laser systems in.

Technology used is state-of-the-art. Saudis regularly set new drone and LED world records. With the MDLBEAST music festival known as SoundStorm, the Kingdom could certainly be doing more than just betting, it's investing in youth culture as a whole.MDLBEAST's music festival “SoundStorm” is giving youth culture the attention needed for a truly music-festival experience like its own are of a global standard.

Saudi Arabia's event production business is a high-risk, high-reward game if you will. It also has "zero-limit" budgets and wants to be as competitive as Dubai, Las Vegas, and Cannes. The Kingdom is like a toy train) when one considers the story of how it came to be built.The Kingdom is like a toy train (when you think of how it got this way, anyway). The obstacles are out there event production Saudi arabia, in the form of long supply chain and harsh weather verses the opportunities are endless. The turn-up and buildup for July 2034's FIFA World Cup (to be staged by Saudi Arabia) is just the first act. The Kingdom is not only hosting events, it is shaping the future of live experience.