Polaris Market Research today announced findings from its latest report, projecting the U.S. Incontinence and Ostomy Care Products Market to grow from USD 7.09 Billion in 2024 to USD 12.35 Billion by 2034, at a CAGR of 5.7%, with the market already valued at USD 7.50 Billion in 2025. The report profiles 12 leading companies across two core product segments.

Analyst Commentary on U.S. Incontinence and Ostomy Care Products Market Growth

“An aging U.S. population combined with growing public awareness is pushing more patients toward reliable, discreet incontinence and ostomy solutions, and away from the stigma that once kept many from seeking care,” said a Polaris Market Research analyst covering the healthcare practice. “Buyers evaluating market entry should watch the ostomy segment, where surgical volumes and product innovation are both climbing.”

U.S. Incontinence and Ostomy Care Products Market Statistics at a Glance

• 2024 Market Size: USD 7.09 Billion
• 2034 Projected Size: USD 12.35 Billion
• CAGR (2025-2034): 5.7%
• Largest Segment (2024): Incontinence Care Products

Key Growth Drivers, Major Companies and Segments Covered

Growth Drivers: a growing geriatric population, rising incidence of incontinence, continuous product innovation, and expanding awareness campaigns are the primary forces behind the market's expansion. The U.S. Census Bureau reported in June 2024 that the population aged 65 and older grew 9.4% between 2020 and 2023 to roughly 59.2 million, while an April 2024 NIH report found urinary incontinence affects 6-8% of Americans aged 65 and older each year. Public-health efforts such as the Agency for Healthcare Research and Quality's INTUIT-PC initiative, launched in February 2022, are helping destigmatize incontinence and encourage more patients to seek proper care. Manufacturers are also investing in smart sensors for leakage and skin-condition monitoring, reflecting a broader shift toward personalized, tech-enabled care that is expected to strengthen brand loyalty and support premium product adoption across both clinical and home-care settings.

Major Companies Covered: ConvaTec, Coloplast, Hollister Incorporated, Kimberly-Clark Corporation, and B. Braun Melsungen AG.

Segments Covered: By Type (Incontinence Care Products, Ostomy Care Products). Incontinence care products held a 42.09% revenue share in 2024, driven by high urinary incontinence rates among seniors and chronic disease patients and a wide range of adult diapers, pads, and protective garments. The ostomy segment is projected to post the faster CAGR of 5.5% through 2034, supported by rising ostomy surgery volumes tied to colorectal cancer and inflammatory bowel disease, alongside improved post-operative care and skin-sensitive pouching systems.

𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐓𝐡𝐞 𝐂𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐂𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 𝐇𝐞𝐫𝐞 :

https://www.polarismarketresearch.com/industry-analysis/us-incontinence-and-ostomy-care-products-market 

Recent Developments in the U.S. Incontinence and Ostomy Care Products Market

• February 2024: ConvaTec launched Esteem Body with Leak Defense, a one-piece convex ostomy system with drainable, closed-end, and urostomy pouch options designed for diverse body types and stoma shapes.
• May 2025: Kimberly-Clark announced a more than USD 2 billion, five-year investment to expand North American manufacturing capacity for absorbent hygiene products such as Depend, including a new Ohio facility and upgrades in South Carolina.

Segment Outlook: Incontinence Leads, Ostomy Fastest-Growing

Note: this report is scoped to the United States only, so the source data does not break out regional shares; this section covers the segment picture in place of the template's regional snapshot. Incontinence care products led U.S. revenue in 2024 on the strength of well-established institutional and home-care use, while the ostomy care segment is set to expand fastest through 2034 as surgical volumes rise and manufacturers introduce more discreet, skin-friendly pouching systems supported by expanding patient education and rehabilitation services.

Why It Matters for Buyers Evaluating Market Entry

For stakeholders researching the U.S. incontinence and ostomy market forecast, the underlying report benchmarks market share, company positioning, and segment-level forecasts to support sourcing, partnership, and investment decisions through 2034, alongside profiles of how leading manufacturers such as ConvaTec, Coloplast, and Hollister are competing on product design, reimbursement navigation, and distribution reach across clinical and home-care channels.

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