Tariffs Are Changing Fast. Is Your Business Ready?

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The Trade Landscape Has Changed — And It's Not Going Back

If you're running a business that imports goods, sources materials from overseas, or competes with foreign manufacturers in the US market, the last few years have not been business as usual. Tariff rates have shifted dramatically. Section 301 tariffs on Chinese goods, Section 232 tariffs on steel and aluminum, and a wave of new trade actions have created a landscape that looks almost nothing like what importers were navigating a decade ago.

And it's not stabilizing. Trade policy has become one of the most actively contested areas of US economic and foreign policy. What's in effect today may look very different in six months. Businesses that don't have a strategy for navigating tariff exposure are carrying risk they may not fully understand — and paying costs they may not need to.

This is why tariff law has become one of the fastest-growing practice areas in US trade. Not because the law is obscure, but because the stakes have become impossible to ignore.


What a Tariff Lawyer Actually Does for Your Business

More Than Just Compliance

The first thing most people think of when they hear "tariff lawyer" is compliance — making sure you're filing the right paperwork and paying the right duties. That's part of it. But the more valuable work is strategic, and most businesses aren't accessing it.

A skilled tariff lawyer analyzes your entire import footprint and identifies where you're exposed, where you're potentially overpaying, and where legal mechanisms exist to reduce your tariff burden. That work can involve HTS classification analysis, country of origin determinations, first sale valuation strategies, duty drawback programs, and tariff exclusion filings. For many importers, the savings identified through this kind of analysis dwarf the cost of the legal engagement.

Classification: The Most Common Source of Both Risk and Savings

Harmonized Tariff Schedule classification — the system that determines what duty rate applies to any given product — is more complex than it looks. The HTS has thousands of categories, and many products could plausibly be classified in multiple ways. Classification errors in either direction create problems: underpaying duties creates liability exposure, and overpaying leaves money on the table.

CBP — US Customs and Border Protection — has the authority to reclassify your goods retroactively and assess additional duties, interest, and penalties. That's a significant risk for businesses that are guessing at classification rather than analyzing it carefully. An attorney who works in this space knows how to build a classification position that's defensible, and how to respond if CBP challenges it.


Section 301 Tariffs and the China Exposure Most Importers Are Still Carrying

What Section 301 Did to the Import Cost Structure

The Section 301 tariffs imposed on Chinese goods starting in 2018 added duties of 7.5% to 25% on hundreds of billions of dollars worth of products. For companies sourcing from China, this wasn't a rounding error — it was a structural cost increase that fundamentally changed the economics of their supply chains.

Some companies responded by shifting sourcing to other countries. Some absorbed the cost. Some passed it through to customers. And some found legal pathways to reduce their exposure — through exclusion requests, classification changes, or supply chain restructuring that genuinely shifted country of origin.

The Exclusion Process and What's Available Now

The Section 301 exclusion process allows importers to petition for relief from specific tariffs on specific products. Exclusions have been granted, expired, extended, and reopened through multiple rounds of the process. Navigating the current status of exclusions — what's available, what's eligible, what the application requires — is not something most businesses can do effectively without legal guidance.

An experienced trade attorney tracks this actively. They know which exclusion categories are currently open, what evidence is required to support a petition, and how to position a request for approval. For companies with significant China-sourced product volumes, a successful exclusion can represent millions of dollars in annual savings.


Country of Origin: The Issue That Trips Up Even Experienced Importers

Why Origin Matters More Than Ever

Country of origin determines which tariffs apply to your goods. That sounds simple. In practice, it's one of the most contested and technically complex areas of customs law — and with tariff rates varying dramatically between countries of origin, the stakes have never been higher.

For goods that undergo processing in multiple countries, origin analysis requires applying specific rules — substantial transformation tests, tariff shift rules, or value-added thresholds depending on the product category and the applicable trade agreement. Getting this wrong — in either direction — creates serious exposure.

Transshipment and Why CBP Is Watching Closely

CBP has significantly increased enforcement around transshipment — the practice of routing goods through a third country to disguise their true origin and avoid applicable tariffs. Even companies that aren't intentionally engaged in transshipment can find themselves caught in enforcement actions if their supply chain documentation is inadequate or if a supplier's practices are different from what they represented.

Due diligence on supplier origin claims isn't optional in the current enforcement environment. A qualified import export attorney can help you build the documentation framework that protects you — verifying origin representations, establishing audit procedures for suppliers, and creating the paper trail that demonstrates good faith compliance if CBP comes asking questions.


When CBP Comes Knocking: Audits, CF-28s, and Penalty Proceedings

What a CF-28 or CF-29 Actually Means

If you've received a CF-28 (Request for Information) or CF-29 (Notice of Action) from CBP, you're already in an enforcement interaction. These documents are often the first indication that CBP is examining your classification, valuation, or origin claims and may be considering a tariff assessment or penalty action.

Many importers make the mistake of responding to these requests without legal counsel. That's understandable — they look like routine correspondence. But your response to a CF-28 creates a record that CBP will use in any subsequent proceeding. The positions you take and the evidence you provide in that initial response matter significantly for how the situation develops.

This is exactly the kind of situation where having a us customs lawyer already engaged — or getting one engaged immediately — changes the outcome. An attorney who works regularly in front of CBP knows how to frame a response, what evidence to provide, and what positions to take that protect your interests rather than inadvertently escalate the situation.

Penalty Mitigation and Prior Disclosure

If an error has occurred — whether through misclassification, incorrect valuation, or an origin determination that doesn't hold up — the prior disclosure process allows importers to self-report and pay the correct duties with significantly reduced penalties. Timing matters enormously: a prior disclosure filed before CBP has initiated a formal inquiry is treated very differently from one filed after the fact.

An attorney can evaluate whether prior disclosure is appropriate, calculate the exposure, and manage the process in a way that minimizes the outcome. This is not a situation to navigate alone.


Proactive Trade Strategy: What the Best-Prepared Companies Are Doing

From Reactive to Strategic

The companies that are weathering the current trade environment best aren't the ones reacting to tariff changes after they happen. They're the ones that have built trade strategy into their procurement, supply chain, and financial planning as an ongoing discipline rather than a crisis response.

That means running regular HTS classification reviews, monitoring active and pending tariff actions that affect their product categories, maintaining origin documentation that's audit-ready, and having legal counsel who can advise quickly when trade policy changes affect their cost structure.

This isn't only for large enterprises. Mid-sized importers — companies doing anywhere from a few million to a few hundred million in imports annually — often have the most to gain from this kind of proactive approach, because the savings identified are meaningful relative to their scale and the cost of legal counsel is proportionate.

Trade policy is moving fast, and the cost of being unprepared is real. If your business imports goods and you don't have a trade attorney reviewing your tariff exposure, now is the time to change that. Connect with a qualified tariff lawyer who can assess where you stand and what your options are — before the next policy shift changes the math.

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