If you are purchasing from a small producer, the package should feel different when opened than a large warehouse order. It should be personal, warm, and thought to have been done by an actual living, breathing, caring person. When that feeling continues, it makes someone a fan for life. Welcome to the world of personalized, real orders, where makers cater to orders with a personal touch that makes the recipient feel truly valued.

The Unboxing Matters So Much

Begin with reasons why this is worthwhile. The unboxing is a major component of the product for a small maker, and it has a great impact on the customer's initial impression.

A giant brand is packaged in simple non-thinking containers, but a maker can be better. Your first opportunity to make your customer feel special and remembered comes when they open your package. That good feeling translates into loyalty, repeat business, and word-of-mouth.

The unboxing is important because it:

• Molds the customer's feelings.

• Delivers loyalty and repeat sales.

• Shares with others.

Fans are created when buyers see the words opening with a personal touch.

For the first time, natural packaging is warming up to the idea.

Take into account the packaging itself. The materials you send convey the tone, and natural materials are warmer and more human.

Handmade and honest, plain brown kraft boxes, paper, and twine exactly the feeling a maker wants. Glazed and molded packages are plain, corporate, and cold. Ordering custom kraft gift boxes is like giving your order a natural, personal look before it's even opened. An order is a real order, not a factory order, when the right materials are used.

Natural packaging is warmer due to the following reasons:

• Has a crafted appearance and is genuine.

• Does not convey a cold businesslike atmosphere.

• Is in line with a maker's story.

At first glance, the warm, personal atmosphere is set by natural materials.

Add a Handwritten Touch!

Consider the most minute and significant detail. An order becomes personal in seconds, thanks to a handwritten note.

Several handwritten words of thanks indicate that the customer's order is packed with care by a real person. It's the little extra that no big brand can come close to and consumers notice. A note, a name or a simple thank you puts the whole order in context as being human. Handwriting is the simplest means to personalize a shipment with a heart.

A handwritten touch works because it:

• Demonstrates someone cared.

• Is warm and personal.

• Is recalled by consumers.

A couple of words in handwriting can touch the hearts of customers.

Wrap It With Care

Take some time to look at the order that is wrapped inwards. What's inside the box reflects your attention and care for the customer.

Opening is considered not rushed with tissue paper, ribbon, sprig of dried flowers or a simple sticker. It is the little details that make a simple product a little gift. If you are ordering custom kraft gift boxes, you will have a natural starting point for making an elegant gift box. An order is like a present if it's wrapped nicely.

Properly wrapping provides warmth in the following ways:

• Tissue/paper in the middle.

• A ribbon or twine.

• A little nice touch.

Careful wrapping makes a product a moment to be opened.

You can do better than that. 

Don't be tempted to do too much. Personal doesn't have to be fancy, and simple, natural packaging can seem the most real.

Adding extra frills may feel like a burden and lose the handcrafted feel. A neat kraft box, handwritten note, and one special touch are far more meaningful than a stack of expensive embellishments. The aim is to be warm and honest, not to be show-offy. When a maker's order is real, it's simple and real.

The "Keeping it real" is when:

• Selecting a couple of items of honesty.

• No forcing expensive embellishments.

• Allowing the traditional feel to prevail.

No fancy or forced beats, simple and heartfelt every time.

It Fits Your Brand and Story

Consider the whole situation. Bundle your brand's message into your packaging so it's like your product.

If the maker is offering natural, handmade products, a natural, handmade presentation is appropriate and conveys the message. It gives your brand a sense of authenticity and value. Your logo, your colors, your style on the box; it ties it all together. Every order is clearly yours with packaging that suits your story.

Packaging is a perfect fit for your brand when it:

• Assesses the style of your product.

• Carries your look and logo.

• Stays on topic, one story.

If the packaging is a good fit for your story, each order is like you.

Make it easy to repeat the activity. 

Lastly, consider making this a daily practice. If you can't keep it up, it doesn't work, so keep things simple.

Packaging that is easy to put together and quick to pack; don't have to slow you down. A robust box that folds quickly and a couple of prefabricated features, such as stamps or cut twine are sufficient to make it repeatable. Ordering custom kraft gift boxes in the sizes you use most will ensure that all your shipments are consistent in size. This is why it is possible to personalize each and every order with ease.

Make it repeatable by:

• Choosing easy-to-assemble boxes.

• Having quick, ready touches.

• Arranging an appropriate size in advance.

An easy process lets you make every order feel unique each time.

Final Thoughts

When orders are placed, Makers make them feel real and personal by making the unboxing part of the product experience. A warm tone with natural packaging, a handwritten note with it's personal touch, and a professional wrapping make an order feel like a gift.

It's simple and real, aligned with the brand story, and repeatable all of that makes a shipment an experience. Every little detail conveys the impression that someone cared about the customer's order.

So don't ship like a faceless warehouse. You may wrap it warmly, put your own touch on it without being inauthentic, and your customers will notice the difference and want to come back.